We loved making biscuits for SEAT cars recently. The Sales Development Team at SEAT contacted us to see if we could help with biscuits for an upcoming campaign they were launching with their dealerships.
The team were launching Track Back a campaign focusing on ensuring efficient Lead Generation and Management and improving response times within their dealerships, and were looking to for us to make logo biscuits and to ship them to 120 of their dealerships across the country.
It was clear from the outset that some logo / branded biscuits featuring the SEAT & Track Back logo’s would work well. But the sales development team wanted to come up with something a bit more exciting and memorable to tie in with the key messages from the campaign.
We did some work to look at what kinds of phrases and text from the campaign would fit well on the biscuit size & shape we had in mind. In the end we decided on a set of 10 biscuits in a gift box for each dealership, a mix of square and round biscuits with logos and some with words stamped in them. All presented in a lovely gift box.
And then some with the Track Back branding for staff back at the SEAT HQ. The SEAT / Track Back branding was a dream to work with and the final biscuits looked great – I hope you’ll agree!
After baking and decorating the biscuits, we had a busy morning in the bakery packing up all 120 parcels, each with a gift box and including a letter from the SEAT team explaining to the dealerships that the Track Back Campaign had launched and what was enclosed in the packet.
We had some great feedback from the team at SEAT “Hello Nila, I just want to say a massive thank you for the beautiful biscuits. We are over the moon with them and they have gone down a treat…!”
We have since signed up to be a preferred supplier to the Seat / Volkswagen group and look forward to making many more biscuits for projects and campaigns across the Audi, Skoda, VW & Seat brands.
Are you working on a new campaign and looking for a little something to make your campaign stand out or be more memorable? Logo biscuits could be the perfect thing! Why not send us an enquiry today to get more info & prices or head over to the corporate biscuit pages of our website for more info and examples of past projects.
We’d love to hear from you!