Bus biscuits for Here East’s new shuttle bus.

here east bus biscuits nila holden2

We were really excited to make some logo biscuits for Here East recently.  Here East covers 1.2 million square feet in London’s Queen Elizabeth Olympic Park, and brings together business, tech, media, education and data in the pursuit of innovation, surrounded by parks, canals, housing & leisure facilities.

Here East is home to established names and nimble startups alike. “Radicals, reformers, visionaries, industry heroes and like-minded locals – they’re all part of our East London heritage and its geography of innovation…”

We were commissioned by creative design agency We Design who in turn is working directly with Here East, to make some biscuits to launch a new shuttle bus route.

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There was some stunning branded artwork for the campaign which gave us a lot of beautiful content to work with. 

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In discussions with Naomi, project manager from We Design, we discussed the xxxxx and came up with a simple but sleek design for the biscuit artwork. We felt a rectangular shaped biscuit would work well and would be lightly reminiscent of a bus shape.

We made up biscuits with 3 slightly different designs – always something to consider when thinking about branded biscuits. You’ll be keen to get maximum exposure & sharing on social media, and having posts, retweets etc with a few different images being shared is always really good and definitely something to aim for.

here east logo biscuits nila holden1

Here are the biscuits all wrapped up and ready to dispatch. Don’t they look great?

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here east bus biscuits nila holden1

We’ve had some really great feedback from Naomi at We Design:

“Hi Nila, I just wanted to say a really big thank you for the bus biscuits, the client was really happy with them and has messaged me this morning to let me know they are going down a storm on the Here East site…!  Thanks again, it has been great working with you on this project!

Are you working on a new campaign and looking for a little something to make your campaign stand out or be more memorable? Biscuits could be the perfect thing! Why not send us an enquiry today to get more info & prices or head over to the corporate biscuit pages of our website for more info and examples of past projects.

We’d love to hear from you!

Nila x

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One thought on “Bus biscuits for Here East’s new shuttle bus.

  1. Pingback: Logo biscuits to launch a new cruise ship | nila holden

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